Lessons learned from launching ICOs
- Forming a PR Team too late
One of the biggest mistakes we made was waiting too long to find the right people for our PR team and, as a result, starting the process of publishing in the media too late.
- Airdrop is important
TokenGet has superb Airdrop tools that would save you a lot of hours of work. Surprisingly, we’ve seen that using Airdrop can increase your channels following x10.
- Coin Calendars
There are plenty of websites announcing future ICOs – make sure to get listed on all of them.
- Social channels
Using the right channels can make a huge difference. Traditional channels like Facebook or Instagram are expensive and don’t have the right auidence. HackerNews, Reddit, Steemit have shown much better results.
Your ICO should make sure, there is a market to disrupt. If your market is small people won’t bite the idea.
It is essential to have a good team formed from the start, so you can do enough research before you launch. You need to find good support from places like Bitcointalk.
- A Limited Supply Will Get People To Act Fast
Tens of thousands of people got on their computers 15 minutes before the deadline, loaded up their currency and then mashed the mouse button at the exact second it launched. Seven minutes later, TenX had raised over $80 million worth of cryptocurrency.
- Timing Is Everything
It doesn’t matter how great your startup, team, product or service is — if it’s launched at the wrong time, it could still flop.
- Choosing the wrong goal and naming it incorrectly
Even if rates are rising, one ICO should not change their goal. Create a reasonable soft cap and ambitious hard cap and aim in the middle.
- Advertise, advertise, advertise
Advertising without tracking your ads is outlandish, but we’ve heard ICOs do it. What is the best strategy is to do a small presale and use the money to market on social networks, on conferences and on coinmarketcap of course.